Viktor Kovalenko

Viktor Kovalenko
There's no need to have a degree in marketing to talk about products, their placement and prices, as well as promotion.
Apr 5, 2011 at 18:22  |   Comments 0
The situation with press freedom in Ukraine has worsened in recent years not only because President Victor Yanukovych and his political team has gained power, but mainly because journalists and media owners have not been able to create a truly independent media, as well as effective protection mechanisms for press freedom.
Mar 18, 2011 at 20:58  |   Comments 0
An American cultural phenomena – popcorn - came to Ukraine with Hollywood blockbusters some 20 years ago. Before, the state planned Soviet economy didn't actually favor corn products, excluding livestock for feeding farm animals.
Feb 3, 2011 at 17:07  |   Comments 2
A week ago, the British Broadcasting Corporation (BBC) announced plans to cut 650 jobs of 2400 in its World Service as part of their efforts to slash its annual spending.
Feb 1, 2011 at 10:26  |   Comments 0
The Ukrainian press, Parliament and opposition have been recently united about a very important issue – a new law on accessing public information.
Jan 26, 2011 at 14:35  |   Comments 2
In the last few months, I heard several complaints from marketing professionals in Ukraine that they can't find useful content in blogs and can't identify their online audience.
Jan 22, 2011 at 12:52  |   Comments 1
The 20th century tradition that local plants or industries should print regular corporate publications is still alive in Ukraine.
Jan 19, 2011 at 12:54  |   Comments 1
As recent global PR publications say, this year the quality and attractive content will become more needed in communications.
Jan 13, 2011 at 20:17  |   Comments 1
Dec 29, 2010 at 22:10  |   Comments 0
Here are some general, but important rules which can help any corporate speaker or communication manager to effectively speak publicly:
Sep 6, 2010 at 11:43  |   Comments 0