Both companies will collaborate on the launch of new titles and Internet projects.
ITC is the leader in information technology and computer media in Ukraine with market-leading print titles and top Internet sites. Additionally, ITC publishes numerous special interest titles and Internet sites.
KP Media is a national leader in news publications and the largest Internet company in Ukraine. The operations of both companies will remain separate, although limited integration for Internet projects is foreseen.
“ITC is the leader in the information technology sector and one of the most successful publishing houses in Ukraine with a well-developed internet presence. We hope that by working together we can combine our experiences and develop new products which expand our audiences,” said Jed Sunden, owner of KP Media.
“Our products complement each other so that the consolidation of our companies will have concrete benefits for advertisers, which will get higher quality for the same price,” added Sergey Arabadji, director of ITC Publishing.
About the companies:
KP Media (www.kpmedia.ua) is a leader in the Ukrainian media market; active in both print and the Internet. KP Media publishes Kyiv Post, 15 Minutes, Korrespondent, Afisha, Pink, Pani, Vona, Interior Magazine, Ideas for your Home and the Kyiv Business Directory. Its Internet projects include Bigmir.net, Korrespondent.net, Kyivpost.com, Pink.com.ua, Afisha.ua, Ricardo.com.ua and Novynar.com.ua. KP Media is traded on the PFTS, stock symbol KPME.
ITC Publishing (www.itcpublishing.com) publishes such magazines as Computer Review, Home Computer, DFOTO, Mobility, Gameplay, Autocar. Internet projects include: hotline.ua, itc.ua, ko-online, dpk.com.ua, gameplay.com.ua, autocar.ua. The company was established in 1993 and specializes in mass media for information technology consumers and devotees and has an audience of over two million Ukrainians.