Since no two interviews are alike, it is difficult to be prepared for what lies ahead, but you can focus on your presentation skills, which may be even more important than what you have to say during the interview itself.

There are three danger areas during a interview a job candidate should think about before stepping into an interview. That first impression can be a great beginning, or a quick ending to your interview.

1. Non-verbal communication

Demonstrate confidence during the interview process:

* Ensure you wear appropriate business attire.

* Connect with a good, firm handshake when entering the room and meeting your interviewer. Make sure that you don’t offer a “wet fish” slack handshake, which reveals a lack of confidence.

* At all times, make good eye contact with your interviewer.

* Sit with good posture and lean forward which gives the appearance of being interested and attentive.

2. Verbal communication skills

During the interview, your interviewer is giving you information, either directly or indirectly.

* Good communication skills include listening and letting the person know you have heard what they have said.

* Observe your interviewer’s style and pace during the discussions and try adjusting your style and pace to match.

* Telling the interviewer more than they need to know could be a fatal mistake. Too much information, particularly personal information, such as your views on politics, religion, etc., could get you into areas not suitable for discussion during an interview.

3. Asking questions.

It is extremely important to ask questions. When asked by your interviewer, “Do you have any questions?” “No” is the WRONG answer.

* Be prepared, research the company, look at its website and write down at least two or three questions beforehand.

* Asking questions gives you the opportunity to show your interest. The best questions come from listening to what is being said and asked during the interview. Never be afraid to ask for additional information.

* Asking questions gives you the opportunity to find out if this is the right place for you. It is your chance to actually find out what goes on inside the company.

Always remember that the job market is very competitive and the competition is fierce. Give yourself every advantage by preparing and practicing before the interview. Be aware of your verbal and non-verbal performance and the messages you are sending.

It could make the difference between a job offer or not.

Gary Webster is the general manager in the Kyiv office of Recruitment International, a British-based company, specializing in Executive Search and Selection recruitment for international and Ukrainian companies.