Japanese electronics manufacturer Canon Inc. has signed up as the ninth global partner of the Euro 2012 commercial program in Ukraine and Poland, continuing its long-standing sponsorship of the top national-team competition, reads a statement posted on UEFA's official Web site.
As the official still imaging equipment provider, Canon will promote products such as digital still cameras, printers, copiers, scanners and faxes to be used during the tournament.
"Canon is delighted to rejoin the UEFA family of global sponsors for UEFA Euro 2012. We are passionate about the power of image, and such an exciting football tournament provides wonderful opportunities to showcase our imaging products and solutions," said Ryoichi Bamba, president and CEO of Canon Europe, Middle East and Africa.
Canon has a long history of supporting Europe’s flagship national-team event, having been a partner of the competition since the 1980 event (with the exception of Euro 2000). As part of the agreement, Canon will benefit notably from on-screen credit inventory, perimeter board exposure and the ability to run ticket promotions. It will also provide camera and lens repair service centers for professional photographers in each of the eight stadiums.
Canon becomes the ninth global partner for Euro 2012 following on from the agreements signed with Adidas, Carlsberg, Castrol, Coca-Cola, Hyundai-Kia, McDonald’s, Orange and Sharp.
