The world's largest pizza chain is expanding quickly in the Ukrainian market.
Domino’s Pizza, the world’s largest pizza chain with over 9,000 restaurants in 60 countries, has tripled the number of restaurants it has in Kyiv and expanded its coverage for delivery just less than eight months after it first broke onto the market.
Operating in Ukraine through a franchise agreement with a group of Ukrainian businessmen, the American pizza delivery and restaurant company launched its third Kyiv restaurant this past weekend at Heroiv Stalinhradu 12-G, in the northern Obolon district. Earlier in March, the group opened a second restaurant on Kyiv’s eastern bank, on Drahomanova 44-A. The first Domino’s restaurant opened its doors in Kyiv’s Podil district last October on Konstraktova Square 2/1.
If your neighborhood is not yet covered for pizza delivery by Domino’s, you may not have to wait long. The company’s Ukrainian investors, part of the Kiev-Donbas group, said they plan to launch about 10 Domino’s pizzerias in Ukraine each year.
Domino’s is one of the first international fast food chains to expand in Ukraine after McDonalds, and is the first to do so through franchise agreements. According to reports, Dunkin Donuts and Wendy’s are close to breaking onto the Ukrainian market via franchise agreements with regional businessmen.
McDonalds, the world’s largest fast food company, has in contrast built up a 60-plus chain of restaurants as part of a corporate investment.
The under-developed nature of franchise businesses in Ukraine coupled with lack of consistency of supplies for the fast food business has until now kept such franchise-based businesses out of the country since independence.
