Many know how a pearl comes into existence, but few can tell much about the differences between fresh water, cultured, or regional pearls. Few know how to value a pearl properly, depending on experts and honest jewelers to sell them what they hope for. Yet, all of this "insider" information is what has made it challenging for buyers to get the best deals.
Prized for centuries by people all around
the world, there is a true global market for natural and cultured pearls of all
kinds. However, those who love them can often find their prices prohibitive
because of the many hands that pearls pass through on their way to a buyer and
because they don’t know all of the specifics about valuing and choosing these
gems.
Interestingly enough, this has been the
case for many centuries, and it has made it very difficult and even daunting
for those who desire pearls to actually acquire them. Fortunately, there are
some options in the modern business model that can allow pearl buyers to get
the best possible results and overcome these two major challenges.
A
Contemporary Spin on Pearl Selling
Pearls
Only is a firm that maintains an online presence alone, rather than
depending on retail outlets. They use this model to leverage the benefits of a
global market, but they also do this to enable their dedicated buyers (more
than 250k to date) a chance to acquire the finest pearls at a fraction of their
usual price. However, what makes this particular firm unique is its dedication
to educating its buyers.
Rather than using many pages of its
enormous website as catalog and gallery pages, it dedicates a tremendous amount
of space educating buyers about pearls. This may be surprising to some, but
upon closer inspection, it becomes much easier to understand.
Pearls Only has existed for over a decade
and has always made a point of maintaining a strong presence in pearl
purchasing centers in Japan and China. This has enabled them to cut out the
middlemen so often to blame for higher prices on pearls. This has ensured that
the team at Pearls Only has become expert in all things
to do with the pearls purchased. Rather than keeping this a deep and valuable
mystery to buyers, the company shares all of this information with buyers.
As the firm’s co-founder said, “Pearls
Only was formed to provide well-informed shoppers top quality pearls.”
Scrolling through their site, you see that they offer their buyers a huge array
of details to enable them to understand pearls in great depth, and to learn how
to go about choosing one to fit their needs and budget.
Rather than keeping information to
themselves, and using client inexperience to maximize profits, Pearls Only has
gone to great lengths to keep costs low and to educate buyers to enable them
with strong decision-making powers. The world of modern business is changing
rapidly. We’ve seen it go from local to global in a decade, and though some
companies do not provide added value to the shopping experience, firms like
Pearls Only set the bar a bit higher by giving shoppers all they need to save
money and make informed purchases.
