The Tourist Kyiv consortium will be a platform for all members of the tourism business in Kyiv and the government for the development of this industry and promoting the image of Kyiv, advisor to the Kyiv mayor for humanitarian affairs Hanna Starostenko has said.
According to her, a participant in the consortium may be any
organization wishing to promote the development of tourism in the
capital.
“We support the initiative of tourism management and the German
Society for International Cooperation (Deutsche Gesellschaft fur
Internationale Zusammenarbeit (GIZ) GmbH), as well as partners in
tourism business to establish the Tourist Kyiv consortium. We expect
that this formation will allow to bring together the efforts of the
country and commercial organizations under public-private partnership,”
the official said.
She noted that the important issue in increasing the tourist
attractiveness of the Ukrainian capital is the creation of the unified
modern style of the city, the development of standards for outdoor
advertising and information media, the development of the city brand. It
is planned to pay particular attention to the allocation of funds for
the restoration of historical monuments of architecture.
“A complete ban on high-rise building in the center of Kyiv and a
moratorium on construction in the city center are also a priority,” she
added.
GIZ representative Mathias Brandt said that the main feature of
success of the most popular cities in Europe in terms of tourism was
effective public-private partnership.
