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Bloomberg Businessweek: McDonald’s discovers its inner locavore and learns to love regionalism

By Bloomberg Businessweek.
Employees serving clients at a McDonald's restaurant on Pushkin square in Moscow on Feb. 1, 2010.
Photo by AFP

McDonald's (MCD) is taking a new approach to its menu, and it's all about you.

"Customers want to personalize their meals with locally relevant ingredients," McDonald's Chief Executive Don Thompson said on Tuesday, Oct. 21, after the fast-food giant again posted disappointing earnings. 

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