It's Black Friday.
For many American consumers, it is the day after Thanksgiving when you can get great deals on goods that may eventually become Christmas presents.
But why is it "black" Friday?
Business Insider: Here’s why we call it ‘black Friday’
People shop at the JCPenney store at the Newport Mall on Nov. 27, 2014 in Jersey City, New Jersey. Black Friday sales, which now begin on the Thursday of Thanksgiving, continue to draw shoppers out for deals and sales.
