In the wake of Russia’s annexation of Crimea, talk of international sanctions, it seems, has become just another humdrum fact of European politics. That could be changing, however. This week, a creative boycott began in Ukraine that is drawing the attention of Russian Internet users. Ukrainian women are organizing a new campaign called “Don’t give it to a Russian”—a sex embargo against Russian men. The effort complements a larger boycott against Russian consumer goods, which even features somebillboards along highways throughout Ukraine.