Over the past several years, Ukraine's fashion scene has transformed from a cheeky post-Soviet-influenced hot spot of all things loud and luxurious (and imported from the West) to a booming arena for homeland designers. One factor that has helped shine international light on Ukrainian fashion? The free publicity delivered by the much-lensed It girls who love to be seen in looks from their motherland.
Vogue: The new Ukrainian street style crew is here
Elena Pashchenko, creative director and buyer at Helen Marlen Group.
