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It's a hot day in Krasnodar, deep in southern Russia. The action is hot on the soccer field, too. Ari, the local club's Brazilian striker, takes a pass from the left flank and scores a beautiful goal. Ari (full name Ariclenes da Silva Ferreira) then wheels away in celebration to the edge of the pitch, yanking up his jersey to reveal a message on his undershirt: "Happy birthday, Sergey Galitskiy!"

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