You're reading: Daily Mail: Ukrainian advert that insists people view the world ‘as Asians do’ is branded ‘utterly offensive’

A campaign designed to encourage Ukrainian tourists to travel in Asia has backfired after being branded 'utterly offensive and 'racist.'

The colourful words on the advert for a Kyiv travel agency read: ‘See Asia like Asians do’, with the accompanying tag line telling viewers ‘to read the text screw up your eyes. It is accompanied by a collage of photos showing people using their index fingers to slant their eyes while reading the poster.

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