A campaign designed to encourage Ukrainian tourists to travel in Asia has backfired after being branded 'utterly offensive and 'racist.'
The colourful words on the advert for a Kyiv travel agency read: ‘See Asia like Asians do’, with the accompanying tag line telling viewers ‘to read the text screw up your eyes. It is accompanied by a collage of photos showing people using their index fingers to slant their eyes while reading the poster.