In 2006, executives from the public relations firm Ketchum flew to Moscow to secure an account that has since been worth tens of millions of dollars. President Vladimir V. Putin of Russia had hired Ketchum to provide advice on public relations before the nation hosted the Group of 8 meeting in St. Petersburg. At the time, Mr. Putin "cared a great deal about what other leaders, especially presidents, thought about him," said Michael A. McFaul, a former United States ambassador to Russia who now teaches at Stanford.
Russia's War Against Ukraine
New York Times: PR firm for Putin’s Russia now walking a fine line
An elderly man looks through a newspaper at a kiosk with Russian newspapers displayed outside in the Crimean port of Sevastopol on March 27, 2014.
