As co-founders of the marketing company Pulse, whose clients include the Kyiv Post, Robert McNeil and Stuart McKenzie are coy when it comes to discussing their respective stakes.
Each refers to the other as the senior partner.
But the consensus opinion is that the elder of the two, McNeil, who hails from Scotland, is the senior partner.
McNeil arrived in Ukraine in 1993, soon after the collapse of the Soviet Union, and began importing consumer goods to Ukraine for sale in hard-currency stores.
Pulse also started performing marketing and promotion for the goods it was selling, and found a growing demand for these services.
When a change in Ukrainian regulation made small-scale importing unprofitable in 1996, Pulse switched its focus to marketing.
Today it is officially the country’s No. 1 marketing agency by total revenue, according to the State Statistics Committee.
The company has a sales force of 1,400 spread over Ukraine and its list of major clients includes Kyivstar, L’Oreal and Nestle.
Despite having made his fortune in marketing and public relations, the only thing McNeil will say about himself is that he loathes publicity.
“Put it down to my Scottish Calvinist roots,” he said, “but I have always had an aversion to flashiness and boasting.”
Читайте досье на русском языке.
The Kyiv Post is disabling its online comment section due to an increase in trolls, violent comments and other personal attacks. Other news organizations worldwide have taken similar steps for the same reasons. The Kyiv Post regrets having to take this action. The newspaper believes in a robust public debate, but the discussion must be constructive and intelligent. For the time being, the Kyiv Post will allow comments on its moderated Facebook group https://www.facebook.com/groups/kyivpost/
The newspaper will consider hosting online comments again when circumstances allow.
Thank you from the Kyiv Post.