Bloomberg charity boosts global anti-smoking effort

Print version
March 23, 2012, 1:11 a.m. | World — by Reuters

In this Feb. 2, 2012 file photo, New York City Mayor Michael Bloomberg presents the Fiscal Year 2013 preliminary budget in New York. Bloomberg on Thursday, March 22, 2012 is expected to announce he will commit $220 million to his charity to go toward programs that reduce tobacco use in developing countries .
© (AP Photo/Mary Altaffer, Pool, File)


NEW YORK, March 22 (Reuters) -MichaelBloomberg's charitable foundation will commit an additional $220 million over the next four years to fighting tobacco use globally, including funding for legal challenges against the tobacco industry by countries such asUruguay. TheNew YorkCity mayor was set to announce the new funding forBloombergPhilanthropies on Thursday at the 15th World Conference on Tobacco or Health inSingapore. His charity will monitor the tobacco industry's strategies and offer legal support to counter its pushback against anti-smoking campaigns.

Calling tobacco "a scourge all over the world" and accusing cigarette makers of "nefarious activities,"Bloombergsaid at a news conference on Friday that his foundation will focus on low and moderate-income countries where nearly 80 percent of smokers live, likeRussia,China,India,IndonesiaandBangladesh.

That marks a departure fromBloomberg's efforts since 2007, which have been funded with $375 million from the billionaire mayor's pocket. Until now, his anti-smoking campaign has focused on "what's worked here" inNew YorkCity, said Dr. Kelly Henning, director of the charity's public health programs.

That included pressing local and national governments to raise cigarette taxes; persuading the entertainment industry to deglamorize smoking by not filming movie stars smoking; making nicotine patches widely available; and, lobbying for laws that ban tobacco advertising, sponsorship and smoking in public.

Such strategies have worked. InNew YorkCity, the adult smoking rate has reached an all-time low of 14 percent, theHealth Departmentannounced last September. That is 35 percent below the rate in 2002, when the department began its anti-smoking efforts.

By comparison, the national smoking rate is 19.3 percent, according to theCenters for Disease Control and Prevention.


TheNew YorkCity example is starting to be adopted overseas. Earlier this month,Indiaincreased its cigarette tax.

"We've been doing tax advocacy inIndiafor the last year and have now seen 12 states raise their state-level value-added tax on cigarettes," said Henning. "This increase is at national level. We consider it a small step forward."

BloombergPhilanthropies' campaign has also led to laws banning smoking in public places, including workplaces and restaurants, inBrazil,TurkeyandPakistan, and cities such asJakarta,Mexico CityandHarbin CityinChina.

Working with ministries of health and non-governmental organizations, the charity has helped win the passage of laws in 11 countries mandating graphic images on cigarette packs. In theUnited States, the government and tobacco industry are battling in court over whether a similar law is constitutional.

But the global fight is growing fiercer as new regulations threaten industry profits overseas.

To counter a decline in smoking in theUnited States, cigarette makers have relied on higher prices, cost cuts and growth in smokeless tobacco to keep profits rising.

They have also targeted overseas markets, especially inChina,Indonesia, andRussia, where a growing middle class can pay up for branded products. Altria Group's 2008 spinoff ofPhilip MorrisInternational gave investors a choice between a sustainable cash return in theUnited Statesor growth prospects internationally.

According to the Tobacco Atlas, released Wednesday by theAmerican Cancer Societyand theWorld Lung Foundationat the tobacco congress, the tobacco industry reaped profits of $35 billion in 2010, "equivalent to $6,000 for each death caused by tobacco," the groups said in a statement.


As anti-tobacco policies and laws are extended in the world - they currently cover 2.2 billion people - they threaten cigarette makers' profits and the industry is fighting back.

"The industry does its work in the dark of night to undermine legislation and keep marketing to kids and all the other nefarious activities they do,"Bloombergsaid.

BloombergPhilanthropies is working against that trend by helpingUruguay, for example, battlePhilip Morris.

In 2009 the South American country adopted a law requiring that warning labels cover 80 percent (the most in the world) of the surface of cigarette packs, and that each brand have only one variant (no "lights," menthols or other brand extensions), among other restrictions.

In response,Philip MorrisInternational and three affiliates filed an official complaint againstUruguaywith theInternational Center for Settlement of Investment Disputes, part of theWorld Bank, alleging that the restrictions harmed the tobacco firms' business operations and violated a bilateral investment treaty betweenUruguayandSwitzerland, where two of the affiliates are based.

"We have supported and will continue to support effective and sensible tobacco regulations,"Philip MorrisInternational said in a statement to Reuters. "The Uruguayan regulations we are challenging are neither. For example, as a result of the regulations we had to stop selling seven of our 12 brand variations inUruguay. In the case of Marlboro, the regulation meant that the Gold, Blue and Green variations representing about 40 percent of Marlboro sales had to be taken off the market. ... We had no option but to seek legal recourse."

Bloombergis underwriting legal assistance forUruguayand helping it hire expert consultants to assist with filings, said Henning. "If industry wins this one, other countries will be terrified of adopting anti-tobacco measures," she said.
The Kyiv Post is hosting comments to foster lively debate. Criticism is fine, but stick to the issues. Comments that include profanity or personal attacks will be removed from the site. If you think that a posted comment violates these standards, please flag it and alert us. We will take steps to block violators.
Michael McFadden March 23, 2012, 1:30 a.m.    

Antismoking lobbyists' slippery statistics always amaze me:

"Bloomberg said at a news conference on Friday that his foundation will focus on low and moderate-income countries where nearly 80 percent of smokers live"

Sounds bad, eh? Until you realize that "nearly 80 percent of PEOPLE" probably live in "low and moderate-income countries."

It's like when they try to frighten people into supporting smoking bans by citing the EPA statistics and saying "Exposure to secondhand smoke will increase your risk of lung cancer by 19%!" Again, sounds bad, eh? But with a bit of research you find out that:

(1) That the "exposure" they're talking about isn't the sort of casual exposure you might get if you sit near a smoker on a bench. It's 40 hours a week indoor intense exposure with old fashioned ventilation systems and virtually no air-filtration ... FOR FORTY YEARS !!!


(2) That the 19% increase is over a base rate of about 1/2 of a single percent, so it's saying that AFTER those forty years of constant exposure you'd have about one extra chance in a thousand of getting lung cancer if you were still alive!

Antismokers like to give you half numbers and funny statistics: it's the only way they get their smoking bans through. Google "V.Gen5H" and read the "Health Arguments" link at the top to see the rest of their lies.

Michael J. McFadden

Author of "Dissecting Antismokers' Brains"

{# <-- parent id goes here
John Engles March 23, 2012, 2:43 a.m.    

Bloombergis underwriting legal assistance forUruguayand helping it hire expert consultants to assist with filings, said Henning. &quot;If industry wins this one, other countries will be terrified of adopting anti-tobacco measures,&quot; she said.

So blooming idiot was tapped by the Nazis to cough up more of his cash to higher other nazi lawyers in the anti-smoking cartel to defend against Big Tobacco defending their rights to free speech in their copy-rights and international business dealings. Get ready the next businesses to get the same treatment are ANY OF THEM!

{# <-- parent id goes here


© 1995–2014 Public Media

Web links to Kyiv Post material are allowed provided that they contain a URL hyperlink to the material and a maximum 500-character extract of the story. Otherwise, all materials contained on this site are protected by copyright law and may not be reproduced without the prior written permission of Public Media at
All information of the Interfax-Ukraine news agency placed on this web site is designed for internal use only. Its reproduction or distribution in any form is prohibited without a written permission of Interfax-Ukraine.