Sony Corp does not plan to renew its sponsorship contract with FIFA, the governing body for world soccer, as the Japanese electronics maker needs to prioritize its restructuring efforts, people familiar with the matter told Reuters.
Reuters: Sony does not plan to renew FIFA sponsorship contract
This file picture taken on June 10, 2014 shows people walking past a large advertisement of Sony's 3D television and its 3D broadcasting of FIFA World Cup games at the Sony's showroom in Tokyo.
