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Campbell’s ponders expansion in Ukraine
Mar 10, 2011 at 23:35 | Mark RachkevychCampbell’s, the world’s leading maker and marketer of soup, is mulling the possibility of establishing production in Ukraine, Agra-Net.com reported on March 4.
Media reports said the American food giant is looking to establish a joint production facility with a domestic partner. The company has no plans to start building its own facilities due to unpredictability of the local market, according to Agra-Net.com, a provider of soft commodities, agriculture and food policy information.
Speaking with the Kyiv Post, a Campbell’s spokesperson said: “Campbell’s Soup doesn’t comment on rumors or speculation in the media.” But a source in Ukraine’s business community told the Kyiv Post that Campbell’s was, indeed, looking at the possibility of stepping into Ukraine.
Campbell’s has had a presence on the Russian market since 2007 under the Domashnaya Klassika (“Home Classic”) range of broths. As in Russia, soup is one of the most popular foods in Ukraine, often eaten once or twice a day.
The company’s products are sold in 120 countries and its annual turnover exceeds $7 billion.
Kyiv Post staff writer Mark Rachkevych can be reached at rachkevych@kyivpost.com
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