Pepsi-owned Ukraine juice producer starts producing FruTonus fizzy drinks

Pepsi-owned Ukraine juice producer starts producing FruTonus fizzy drinks

July 03 at 18:18 | Interfax-Ukraine
Kyiv, July 3 (Interfax-Ukraine) – Mykolayiv-based Sandora, the leading Ukrainian juice producer acquired by PepsiCo in 2007, has started producing fizzy drinks under the FruTonus brand, according to a press release of the company.

A special line for fizzy drink production with a capacity of 170 million liters a year has been set up.

"We plan that this new product will become a strong brand on the fizzy drink market, which is a new market for Sandora. This step will help us not only widen the range of our products, attracting additional consumers and increasing sales, but also strengthen our positions on the non-alcoholic drinks market," the company's press service said, citing Olena Stoyanova, the marketing director at the company.

The company plans to produce eight million liters of the new drink this year.

The new product will be sold in PET bottles of 0.5 liters, 1 liter and 2 liters at a price of UAH 3.90 per liter.

The company is intending to sell the product at a price 10% lower the announced price until the end of summer.