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www.reklamaster.com “Heart, Don’t Sleep” charitable project gathers money for kids with heart diseases

t, Don’t Sleep,” has reached its conclusion, and on Oct. 12 special medical equipment purchased from the funds gathered over the course of the project, which totaled Hr 72, 000, is set to be given to the surgery department for small children at the Amosov Institute.

Holding charity projects has become a popular thing among Ukrainian celebrities, and at times it appears to be nothing but obvious PR, but of course as long as they actually help somebody, it doesn’t really matter why they do it. As for Hudimov, he appears to be one of the most earnest artists on the Ukrainian stage. Without becoming obtrusive like the leader of his former band Okean Elzy, Hudimov gets busy with various activities which involve recording his simple and pleasant pop rock, holding exhibitions in his art gallery, and doing charity work.

According to Hudimov, the “Heart, Don’t Sleep” project originated from a personal story. In the summer of 2005 in Karpaty he met a 3-year-old boy named, like him, Pavlo, suffering from a congenital heart disease. “In his case, it’s not clear what is advisable – to do the operation or continue living as he is. If you saw his sad eyes – you’d do exactly what I did,” Hudimov explained.

The “Heart, Don’t Sleep” project was named after the song from the debut album of Hudimov’s band and was targeted at all people willing to help children with curable heart diseases. All that people had to do was to send an Hr 1 sms. As a result, over 100,000 people took part in the project, and for the collected funds the charitable organization guiding the project purchased an OP-200 heater for operation table, electro coagulator and conditioning for children’s reanimation.

While engaged in charity, Hudimov doesn’t forget about his musical career. From Oct. 16 through Oct. 26 he and his band will go on tour together with Boombox – to present their latest album “Monopoly” to the audiences in the biggest cities of Ukraine – Dnipropetrovsk, Simpheropol, Kharkiv, Donetsk, Odesa, Lviv and Kyiv.