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Frey Wille boutique looks like a girl’s dreamland with its shiny glass cases and colorful ornaments. Alina Rudya The jewelry company Frey Wille was founded in 1951 by the Viennese enamel artist Michaela Frey, who created ornamental artifacts and jewelry from enamel. She decorated her pieces by hand with floral and folklore ornaments.

After Frey’s death in 1980, the company developed a new, academically trained design team under the leadership of Simone Grunberger-Wille, which focused on the creation of art jewelry, emphasizing the artistic work in every design. She created a new jewelry design concept in which geometric or visionary images dominated the artistic designs. Today Frey Wille is a recognized brand with more than 45 flagship boutiques around the world, and company shops can be found in Paris, Milan, London, Hamburg, Berlin, Tokyo, Beijing and Dubai. The Kyiv boutique of renowned Viennese enamel jewelry is located on Chervonoarmiyska Street. Compact, with glass display-windows and a door decorated in Frey Wille style, the boutique showcases men’s and women’s collections of jewelry and accessories. At various counters, all previous collections are presented: homages to Gustav Klimt, Hundertwasser, Claude Monet, Venice, Poseidon, and others. In addition, Contemporary Art style jewelry and accessories are presented in full measure: men’s and women’s watches with Swiss mechanisms, belts, cuff links, kerchiefs, fine silk scarves, leather handbags and designer pens – fountain and ball-point. Everything is made from first-rate 24-carat gold and silver with enamel.

The latest collection, “Ode to Joy of Life” from the Viennese jewelry atelier, celebrates “joie de vivre” with new, fantastically colorful designs. It is divided into several lines: “Heavenly Joy,” “Paradise Moonlight,” “Endless Love,” “Life’s Ultimate Joy!,” “Red Passion” and “Blue Passion,” which are simply luminous with colors, intersected by curving bands of gold. Dazzling accessories could easily work well with just about anything in your wardrobe from evening attire to business suits, as well as casual wear. You can start bringing together your personal collection with the first purchase right now. Pendants, which can be worn with a variety of chains will cost you about Hr 1,500 – 2,400; bangles to slide over your hand or oval bracelets with a hidden clasp mechanism are from Hr 2,300 to 6,000; a wide range of earrings in three forms: the cabochon, the mini-creole and oval are about Hr 3,500; cuff links – Hr 2,000 and ties for distinguished gentlemen — from Hr 500 to 1500.


FREY WILLE Boutique (46 Chervonoarmiyska, 289-1105).