A new promotional campaign of Ukraine entitled "High Time to See Ukraine" for Euro 2012 European Football Championship will be launched in December 2011.
It will replace a previous preview project entitled "Switch on Ukraine."
As part of the High Time to See Ukraine campaign, Ukraine has released a series of promotional videos for broadcasting on the leading world TV Channels, Ukraine 2012 Information Center reported.
"The aim of the High Time to See Ukraine series of videos is to highlight beauty of our wonderful country, where there are a lot of remarkable places. The plots show tourist routes under completely another vision due to the adding of charm and fantasy, and now everybody will see the country in a completely different way. An element that is difficult to believe is present in each story, but together these very components will create the image of fantastic and wonderful country. It’s time to come and see this," Ukraine-World state enterprise head Roman Kozhara said.
He said that during 2011 European people heard a lot about Ukraine, and perhaps more than for all years of Independence, and that’s why our country now is under the intense gaze of all of the mass media.
Producer Yulian Ulybin was the creator of the new videos, as well as the Switch on Ukraine promotional trailer.
He was working on the new promotional video for a month and a half.
