This are turbulent times for the European Union: growing refugee crisis, terrorist threats, a weakening euro and now a prominent member (Great Britain) doubting whether it should remain or not as part of the Union.
Despite all this political and economic crisis,
Europe is still one of the favorite destination not only for tourists all over
the world but also for companies organizing events overseas.
The strong position of some currencies like the
US dollar have made Europe more accessible specially for US citizens and is an
attractive destination for Asian entrepreneurs and companies.
If you are looking to organize an event and are
thinking about Europe as possible destination, you might take a look first at
this ranking, here are some of Europe´s most wanted cities for doing business
and arranging events:
1- Frankfurt: with 17
international airports, a highly – integrated
transportation network and thousands of venues, Germany is one of the
favorite countries for doing business and organizing events. You will be able
to find excellent stands for your
exhibitions in Frankfurt, high class venues in Berlin and eco friendly
providers through the country that will make your event rise and shine.
2- Milan: the capitol of fashion and design has recently
developed infrastructure works that have turned it into a highly attractive
city for doing business and for event organizers around the world.
According to “Pacific World” organization,
Italy has become in recent years a very popular event destination thanks to its
central location, its infrastructure improvements and really good flight
connections from its main airports to cities around the globe. The most recent
partnership between Alitalia and Etihad Airlines (one of the main United Arab
Emirates airline´s) has also made Italy more attractive for Middle East event
planners.
3- Istanbul:
the bridge between 2
continents and home of ancient empires, Istanbul is today one of the most
popular destinations for organizing events in Europe. In recent years, Istanbul
has ranked high in the International Congress and Convention Center’s city
rankings for meetings, in part for its first class venues and meeting facilities
spread all across the city.
4- Budapest:
The Budapest Congress &
World Trade Center has become the cities’ transformation symbol and shows the
importance is giving to the event business. With an airport strategically
located 20 minutes away from downtown, Budapest has also a complete
transportation network that includes public buses and trains that offer an
easy-access and affordable way for travelling around the city.
5- Paris:
despite November terrorist
attacks Paris remains one of the most attractive destination for event
organizers. Paris brand is still strong and many companies want to held their
summits and organize events because the name warranties success and high
attendance. Paris is an excellent event scenario specially for those who want
to organize a high class event but also want to entertain their guests.
6- Barcelona:
the current home of the Mobile
World Congress has shown its capacity for organizing massive events
successfully. Since 92 Olympics Barcelona has experienced an intense
transformation process that involved infrastructure, transport optimization and
new venues for events as well as professional providers and agencies that will
take care of your event completely. One of Barcelona´s weakest points highlighted
by the Mobile World Congress organizers was the lack of connection between the
city and the airport through metro, issue already solved with the opening of a new
subway line a week ago connecting the airport with the city.
7- Amsterdam:
Amsterdam´s solid hotel
infrastructure and communications network has made it one of the favorite
destinations among event planners around the world. If you are looking to held
and event but also to entertain your guests, Amsterdam´s first class museums,
coffee shops and sights can be a great hook for your attendants to come to your
event.
8- Madrid:
Spain is also a very popular
destination that offers a wide range of professional providers for events that
will help you organize a high quality summit. The city has also a strong hotel
network and the airport is connected with the city through metro, train and bus
lines. Madrid is also known for its vivid nightlife and its wide cultural offer
that includes museums, landmarks and even luxury shopping experiences that will
entertain your guests.
