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You're reading: The Market: cheap smartphones are in demand

 The smartphone segment is going through a difficult situation with the demand: some users had a chance to change quite a few devices by 2014 and are in possession of the most recent releases, the others had just switched from a cell phone to a smartphone, be that Android, Windows or iOS phone, and the third ones had a chance to finally purchase a touch phone. 

 The situation turned out to be like this because not all of the markets are on the same level: the developed markets had a glut, on the ones that are still developing the consumer demand is not very high that is why the customers want to purchase but need lower prices to do so. All of this let to the stagnation on the sales market. 


Cell phones manufactures faced the challenge of how to excite the customers and for many, including the Apple, the corporation which was never famous for its democratic pricing, it came down to the decision of reducing the prices, at least on the marketing positioning ( As it is known, iPhone 5c turned out to be not that accessible in its cost afterall). 

For the companies losing in this segment of the market, for instance Nokia, the release of the new interesting in design and functions devices became the main policy in conquering the markets. Proving this was the release of the accessible Asha and Nokia X- the first Android- based phone.

 Famous Chinese brand Lenovo, with an intention to conquer a piece on the market, started their aggressive campaign by producing a few worthy models sold at moderate prices. Their line of Lenovo A has impressing configuration and pricing: most of the smartphones can be purchased with a price tag of Hr 500 – 1050, most of them have a diagonal of 4 – 4.5 inches with display size of 480X854 pixels. A smartphone like Lenovo A820, with a price tag of Hr 1500 has a 4.5 inches display, 540X960 pixels and an 8 MP camera to offer. 

That is why the definition “cheap smartphone” is not scornful and does not necessarily mean “low quality” but means that smartphones will have adequate pricing.  They probably won’t posses outstanding modern parts, the processing unit most likely will be MediaTek, those most commonly used in the budget smartphones; the memory capacity might be low and the number of the processor cores might be two and not four. Phone like that usually have a second sim-card slot. But not only Chinese brands are capable of the providing cheaper options on the market. Big companies like Sony and Samsung have accessible models that deal with everyday tasks in their portfolio as well. 

According to the materials 

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