You're reading: Business Day live: Ikea too honest for Ukraine

Almost half of all Ukrainians say they desire Ikea products more than any other global brand, yet the largest home-furnishings retailer has not been able to crack the market in a decade of trying.

The reason? It will not pay a bribe.

Stuck between the EU and Russia, Ukraine has emerged as the most corrupt country on the continent, according to Transparency International.

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