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You're reading: Pernod Ricard Ukraine ushers in new elite alcohol brands
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of popular alcohol drink brands to the Ukrainian market.

The Pernod Ricard group, founded in 1975 as the result of the merger of two French companies, has become the number-two wine and spirits producer and distributor in the world – and No. 1 outside the United States, according to the group’s Web site.

In July 2005 Pernod Ricard, in partnership with American group Fortune Brands, acquired the U.K.’s Allied Domecq Group, increasing Pernod Ricard’s sales volume from 50 million to 77 million cases a year and upping its annual trade turnover from 3.5 billion euros to 5.6 billion euros.

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