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You're reading: Role of social media in EuroMaidan movement essential
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From the
very beginning of the rally on Nov. 21, active Ukrainians communicated via such
social networks as Facebook and Twitter and organized themselves without the support
of politicians. “I am going to Maidan” was a popular post on that day, starting right after the government announced it halts preparations for signing a trade deal with the European Union.

The Facebook posts of Hromadske TV journalist Mustafa Nayem that followed, in
which he called on other to go to Independence Square got more than 1,000
shares in mere hours. As a result, upwards of three thousand Kyivans gathered
on the square late that night and occupied it till morning.

“The
appearance of EuroMaidan is an achievement of primarily, digital communications
in social networks and online media,” Maksym Savanevsky, founder of Watcher, a new
media website, wrote on Nov. 29. For instance, the number of visitors of
Ukrainska Pravda online newspaper that actively wrote about the rally nearly
doubled on Nov. 21, reaching 550,000 readers per day. However, the number of people
who visited Pravda’s website that day from links on Facebook increased nine
times.

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