Last summer, when Ukrainian designer Vita Kin's embroidered linen dresses and tops started surfacing on every fashion-girl from Leandra Medine to Anna Dello Russo, it ignited a trend. The designer was riffing on the vyshyvanka, the blouse that's part of Ukraine's traditional costume. Kin rendered it in cool color combinations and had it cut in pitch-perfect proportions. Early on, Vita Kin’s creations were only available through Instagram, but thanks to all the cool-girl approval, the designer soon got picked up by Net-a-Porter, Matches Fashion, and several other legit retailers.
Glamour: Etsy is all over the Ukrainian embroidered dress trend
A woman tries on vyshyvanka in the Otaman store in Kyiv.
