To mark the sixth anniversary of ad agency Provid/BBDO’s entry into the Ukrainian market on April 27, Ukrainians working in the ad industry as well as advertisers participated in a seminar entitled "Working with an ad agency: How to get the best results" held at the President Hotel.
Harold Levine, the founding partner of the ad agency Levine, Huntley, Schmidt & Beaver, was the main speaker.
There was good reason to choose Levine to top the bill. He came to Ukraine in 1996 thanks to International Executive Service Corps and has become a consultant for Provid/BBDO.
Over the past four years, Levine has seen many changes in the development of Ukraine’s ad industry.
"I notice fewer adaptations and more creative executions," he said.
To establish the best working relationship with the agency, Levine underscored the importance of the client’s collaboration as an equal with the agency.
"One type of client every agency wants is pro-bono/charity," the ad man admitted. "That’s the only client that said thank you."
Levine came up with an option for enhancing ad industry growth in Ukraine.
"I would suggest to you as clients to bring the Clio awards ceremony to Kyiv," he said. "There’s good reason for it: If management is exposed to great work done throughout the country, they are bound to be influenced by it."
On top of that, Ukrainian ad talent would gain international exposure.
"Your advertising could appear in a world-recognized advertising publication," Levine said.
The 41st Annual Clio Awards and Festival will take place in New York City on May 22-26, 2000. For many years, the Clio awards ceremony was held only in the United States. Gradually, it expanded to the UK, France, Italy and other countries.
For information about the Clio awards, see http://www.clioawards.com
The winners of the fourth international "Fourth Block" exhibition of poster and graphic art were announced in Kharkiv on April 22.
Nataly Mironenko, who took second place in the graphic art category, was the only Ukrainian to take home a prize in a major category.
"Overall, Ukraine was underrepresented in the exhibition," said Oleh Veklenko, head of the exhibition’s organizing committee.
The first exhibition of Kyiv Art Directors Club (KADC), Pervy Blin, planned to take place on May 5, has been postponed. KADC will announce a new date for the event in the near future.