This is the essence of Apple: creating a product that looks and feels so good, you just know it has to be good.
The iPhone 5 lives up to its looks in the sense that it’s the best iPhone yet. It’s also the biggest overhaul to the line since the release of the 3G, four years ago. Compared to other high-end smartphones, however, it’s more of a catch-up move.
The iPhone has a winning recipe already, and Apple’s upgrades are careful and thoughtful. Beyond the beauty and thinness of it, there are no new hardware features you can’t get with other phones.