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You're reading: Election 2012 blog: An assault of ads, babushkas
on social media

The campaign is very
aggressive, and breaks every rule in the book – particularly, the
rule of not attacking the opponent. The ruling Party of the Regions’
are all about their political rivals. At some point they even
contain recognizable silhouettes of Yulia Tymoshenko, the jailed
ex-prime minister, and Viktor Yushchenko, the former pathetic
president, while the narrator is saying “…corrupt and incapable

“Everything was worse than one could
imagine,” the same narrator says, referring to the previous
government, elected after the 2004 Orange Revolution, voicing over a
video of poor and unhappy elder people walking through what looks
like a destitute village. Soon the narrator proudly informs that now
“the ruin,” left by the predecessors, “has been overcome” due
to Viktor Yanukovych and the Regions’ hard work.

The whole
“ruin is overcome” theme has quickly become a popular meme among
the Ukrainian Internet users. The jokes tend to end with the phrase
“Can we please have our ruin back?”

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