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You're reading: Luhansk native’s Zen Assets makes its way in British financial technology industry
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Customers coming to the startup’s website are offered a
series of questions that help determine their risk tolerance. Based on the
result, the client is offered one of 11 investment portfolios tailored by the
team in advance to fit people with different expectations. The sales pitch is
that Zen Assets “allows to earn up to an additional 40 percent in net-of-fees
returns when compared to a bank/traditional wealth manager’s performance.”

Unlike many other similar ventures, Zen Assets has never raised
outside funding and has no such plans as of yet. It also is a prize winner at
last year’s IDCEE conference but never received anything but a minute of fame
and a nice piece of glass to look at.

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