The Maglis IT platform for agriculture could be launched by Germany's BASF chemical concern in Ukraine, the Czech Republic and Brazil in 2017.
“In Europe, we are preparing to launch the platform only in Ukraine and in the Czech Republic. In addition, it will also be launched in Brazil,” Jeff Spencer, an expert on strategic IT solutions for marketing from the BASF plant protection division in the global market said at a BASF global conference in Ludwigshafen (Germany).
According to him, the platform will be free for all market participants. The Maglis platform will provide analytical information to farmers and could be used as support in decision-making to improve the management of crop production, using data for a particular farm and cultivated crop.
The platform has already been in operation in the United States and Canada, it can be utilized both by large and small farms.
“Why have we chosen the Czech Republic and Ukraine in Europe? We are looking at two or three factors. The first one is the structure of the market, the second is the readiness of market participants to adopt new technologies, and the third is the size of farms,” Spencer said.
At the beginning, the Maglis platform will be represented by three products: the Maglis Customer Navigator, Maglis Crop Plan, and Maglis Sustainability.
