Share Tweet Pocket Add to Bookmarks
You're reading: Domestic producers hope to quell flood of imported TV ads
Popular
on social media

Ukrainian television commercials – like natural gas, caviar and soap operas – are mostly imports from elsewhere.

Microscopic company advertising budgets, crude production facilities and the fact that many of the products being advertised are themselves imports are just some of the reasons for that. It's much easier – and much cheaper – for multinational companies to simply translate ads made elsewhere.

'It is a big financial putoff for a company to shoot a local commercial,' said Miche Verney, Provid/BBD Creative Consultant. 'It requires the company to send, on average, three ad agency employees and a client's representative to the shooting site.'

Exclusive article

Sign up or subscribe to view more articles.
Try Kyiv Post for just 99¢ for the first month!
See All Plans
$5.95
Monthly plan
Get unlimited article access, anytime, anywhere.

Subscribe
$60
Yearly plan
Access all the exclusive content on KyivPost.com and the complete online archive.
Subscribe
Advertisement

Add comment

Sorry, you must be logged in to post a comment.
More in this section
Attention

Add a picture
Choose file
Add a quote
Attention

Are you sure you want to delete your comment?

Attention

Are you sure you want to delete all user's comments?

Attention

Are you sure you want to unapprove user's comment?

Attention

Are you sure you want to move to spam user's comment?

Attention

Are you sure you want to move to trash user's comment?

Spelling error report

The following text will be sent to our editors: