Ukrainian television commercials – like natural gas, caviar and soap operas – are mostly imports from elsewhere.
Microscopic company advertising budgets, crude production facilities and the fact that many of the products being advertised are themselves imports are just some of the reasons for that. It's much easier – and much cheaper – for multinational companies to simply translate ads made elsewhere.
'It is a big financial putoff for a company to shoot a local commercial,' said Miche Verney, Provid/BBD Creative Consultant. 'It requires the company to send, on average, three ad agency employees and a client's representative to the shooting site.'