Klimov has four years of experience in organizing public events, and the third Kyiv Sunday Breakfast would have been only one of a number of picnics he has organized in Kyiv. The idea behind the event is to provide visitors with healthy food and entertainment, like yoga, aerobics, swing dancing classes, along with lectures from dieticians, sports people and entrepreneurs.
Balandin and Klimov have an experience of cooperation, while conducting one outdoor event in Mariinsky Park. But at this time, Balandin was unsatisfied with a food court concept of Sunday Breakfast.
According to Klimov, the first two picnics were successes, attracting more than 20,000 visitors. But planning for the third event in Shevchenko Park soon ran into difficulties.