“Make one mention of the president and one of the prime minister, no need to do it frequently,” showed a screenshot of Baranov’s computer captured by the online news portal. “Why is there nothing about sports grounds, playgrounds and benches?”
Several days later, the newspaper published a major story under Baranov’s byline in which the politician glorifies his own achievements. It was presented to readers as news, not paid PR. The newspaper’s editor Pavlo Ishchuk admitted to the Kyiv Post that Baranov – a member of Speaker Volodymyr Lytvyn’s bloc in the Verkhovna Rada – bought the story.
Ishchuk also saw no reason to mark the article as an advertisement. “Every media has its own standards,” Ishchuk said.