In a blitz television promotion on CNN, a bird’s eye view of Ukrainian landscapes made for stunningly beautiful images of the nation. Had the camera zoomed in closer, however, one would see dilapidated castle walls, polluted forests and outdated infrastructure.
The financially strapped tourism industry is proving to be a bit of a hard sell. Russians can find their way around easily. Sex tourists and pedophiles also seem to feel at home in Ukraine.
But while the lower-valued hryvnia might stimulate an influx of all kinds of travel, tourists still face the same old problems: Bad or over-priced service and little help navigating the nation. A visitor needs a good handle on the Russian or Ukrainian languages as well.