“These kind of videos encourage people to donate and help the army,” says Serhiy Sharaevskyi, director of video production studio “Pravda Pro.”
One such video, created by the Ukrainian company Good Media Production, shows government soldiers being met with applause by waiting passengers at an airport. The video is a spin-off of an American video made and broadcast during the Iraq war. The scene is nearly identical, save for the American soldiers are returning from the battlefield, while the Ukrainians are leaving for war.
“The idea of meeting the soldiers was used in many countries – in the States and in Israel, and in Georgia. We thought it was the most appropriate way to convey the basic idea – to show how Ukrainians started treating their army,” producer Kyryl Tymoshenko told Telekritika.