The most profitable on the market are home appliances and electronic gadgets, reaching $1 billion in sales. Clothes sales volume is $150 million and is considered harder to sell, as clients usually want to try clothes on before purchase.
Other segments of e-commerce, like online concert tickets retailers, slumped in 2014. “There were always many concerts in Crimea, Luhansk and Donetsk and their share in sales was quite big. Now there is nothing – no clients, no events,” says Maksym Plakhtiy, founder of Karabas.com, an online ticket seller.
Ukraine’s e-commerce includes over 100 companies and thousands of employees. This is only two percent out of the general retail industry volume, but the forecast is that it will grow to more than 8 billion dollars in 2018.