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You're reading: BP pushes feel-good Gulf story in spill aftermath
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But BP PLC’s rosy picture of the Gulf seems a bit too rosy for many people who live there — even if the campaign helps persuade Americans to visit the region and spend their money.

The public relations blitz comes just as the nation focuses on New Orleans, which will host the Bowl Championship Series college football title game Monday. It’s part of BP’s multibillion dollar response to the Gulf oil spill that started after the BP-leased Deepwater Horizon drilling rig exploded in April 2010, killing 11 workers and spilling more than 200 million gallons (760 million liters) of oil.

Some locals dismiss the advertising blitz as "BP propaganda."

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