Started in March, the company services lazy and busy
cooks alike. Its website offers a choice of meals to order, but what you
actually get is a set of ingredients and cooking instructions in a cute paper
bag. The idea is to save the time and effort it takes to visit the local grocery
The website guarantees that each meal’s preparation
time is under 35 minutes. Recipes are also available online.
The drawback is that the menu choices are very limited on
any given day, and it’s not necessarily cheaper to cook this way than to go to