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You're reading: A family business devoted to making men look good
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That impression vaporizes once inside the boss’ office, a big, snug and messy place with fabric samples piled high on a leather sofa.

“I didn’t feel like moving to my father’s office, but he wanted me to,” says Voronina.

Her father, Mikhail Voronin, whose portrait hangs on the wall behind Voronina’s desk, put his life into establishing Ukraine’s largest production center of classic men’s attire. He started as a tailor in the 1950s and ended up owning chain of 61 stores in Ukraine and a sewing factory in Kyiv.

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