Ukraine’s challenging economy has exacerbated what is already a tough market for the newspaper industry. This newspaper’s publisher, United Kingdom businessman Mohammad Zahoor, has since 2009 kept the Kyiv Post’s editorial team well-staffed. But his generous subsidy is coming to an end.
This means the Kyiv Post must stand on its own, paying for itself through print advertising, subscriptions, conferences, employment fairs and the like. The website paywall, which we started in March, is part of an industry trend and has helped us to learn who our friends are. The response has been gratifying, but we will need a few thousand subscribers rather than the few hundred we have today.
But whatever our staff size, the journalists here will adhere to the core ethical principles that have guided us in nearly 18 years: Independence, Community, Trust. This means that there is a clear separation between the editorial and commercial sides of the operation. There is also a clear divide between news articles and paid advertisements. We don’t disguise PR “advertorials” as news.