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You're reading: 3 blind marketers

In various versions, each blind man touches only part of the elephant and arrives at a different conclusion.

One feels the tusk and believes an elephant is like a spear; another the side and perceives a wall. A third, who grabs the tail, believes it to be like a rope and so on. I can’t think of a better description of digital marketing today.

Ask just about anybody and they will say “I get it” and then explain one aspect or the other. They’re often quite knowledgeable and informed until you move the discussion an inch to the left or the right. Then they become babbling idiots. Obviously, it can’t go on this way.

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