Share Tweet Pocket Add to Bookmarks
You're reading: 3 ways to use social network analysis for marketing

What once was vaguely referred to as “word of mouth” is now a huge business. Facebook is worth nearly $100 billion and social listening and community assignments have become lucrative sources of ad agency fees.

Strangely enough, social network analysis has largely been ignored. In an industry obsessed with metrics, that seems like quite an oversight.

Since the late ‘90’s the science of social networks has been an intense field of study. It has changed the way we combat terrorism, study ecologies, fight disease and even evaluate organizations, but has yet to carry over to ad agencies and marketing organizations. Here are three areas where insights from the scientific community can be directly applied.

Exclusive article

Sign up or subscribe to view more articles.
See All Plans
$5.95
Monthly plan
Get unlimited article access, anytime, anywhere.

Subscribe
$60
Yearly plan
Access all the exclusive content on KyivPost.com and the complete online archive.
Subscribe
Advertisement

Add comment

Sorry, you must be logged in to post a comment.
Attention

Add a picture
Choose file
Add a quote
Attention

Are you sure you want to delete your comment?

Attention

Are you sure you want to delete all user's comments?

Attention

Are you sure you want to unapprove user's comment?

Attention

Are you sure you want to move to spam user's comment?

Attention

Are you sure you want to move to trash user's comment?

Spelling error report

The following text will be sent to our editors: