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You're reading: Back Story: A public relations quagmire

Any public relations company hired by the Party of Regions should have one piece of advice for its client: Extract yourself as gracefully as possible from the PR quagmire that threatens the success of the European football championship and has put the European Union free trade agreement in the deep freeze.

And do it now.

The party has hired my old firm, the internationally recognized Burson-Marsteller, to advise it on how to put its best foot forward and to help it articulate its position on the jailed former prime minister, Yulia Tymoshenko. My guess is it will not be recommending that Tymoshenko be freed post-haste.

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