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You're reading: Back Story: How to behave with press

The comedic story goes that Henry Kissinger, a celebrated diplomat and former U.S. Secretary of State, walked up to a bank of television cameras at a news conference and, addressing the journalists, quipped: “I sure hope you have questions for all my answers.”

The reporters laughed. They shouldn’t have. Kissinger had every intention of delivering his messages and had no plans of going beyond them. He was good with the media. In the 1970s – back during his time of shuttle diplomacy with Israel and Arab leaders – it made him an international superstar.

The Kissinger story is an old one. I have used it in media training dating back to the 1990s. I no longer do such training, having put myself on ice – for the most part – while I serve as CEO of the Kyiv Post. I find perceived conflicts can make unexpected appearances, somewhat like Banquo’s ghost in Macbeth.

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