As with any well-trained media specialist, I had my messages coiled and ready to unleash when asked a general question about growing a business in Ukraine. I gave it a political twist by saying Ukraine did not have an image problem, but a reality problem.
In other words, no matter how much gauzy advertising is produced or double-talk government language – as Abraham Lincoln so wisely said (truncated here) – you can fool some of the people some of the time, but not all of the people all the time. Reality always comes home to roost.
My second point was simply that Ukraine will never progress as a nation until a leader – any leader – decides that he or she wants to leave a legacy of good government to his or her grandchildren, rather than a legacy of theft and self-aggrandizement. A nagging thought stayed with me after the broadcast.