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You're reading: Back Story: No such thing as free lunch

“Facebook is free and will always be free” is that company’s mantra. I think the statement is ill- conceived. “Always” is a long time.

“The Kyiv Post is generally free, but it will cost in the future.” I think that’s spot on.

But before a few of the 500 million Facebook users (50 percent log in at least one a day) and the more than 20,000 readers of the Kyiv Post pummel me with rotten tomatoes, hear me out, then feel free to toss away.

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