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You're reading: Back Story: Sunshine is the best disinfectant

I would raise the question myself had it had not already been raised by a gaggle of readers, reporters, a few editors and one or two business colleagues: Doesn’t the fellow writing this column have some potential conflicts of interest in the journalism world?

True. For nearly 20 years, I have been better known in Ukraine for public relations and advertising than for any journalistic endeavor, though I was a reporter and editor earlier in my career. Along the way, I published and sometimes edited two magazines.

Also, in my position as CEO of the Kyiv Post, I am not ashamed to aggressively peddle the advertising product to people and companies that might, occasionally, be featured in the newspaper or even the target of an investigative piece.

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